Kaushal Shah

If you are having a business, you must be having a website. Although many businesses in India are still lacking the web presence, the awareness of website, internet marketing and search engine optimization (SEO) is increasing rapidly. Everybody wants to jump on this huge market that no other medium can offer, but just having the website is not enough. Just like in offline business, having the shop is not enough; you have to advertise for your shop to increase the sales, internet marketing is must for any website who wants to increase their sales through internet. Almost 80% of internet users use search engines to research for their desired products or services (According to GVU 10th User Survey). This is where SEO Consultants come into play.

Google has announced Interest Based Advertising which will show the ads according to users’ preferences.

Google’s recent algorithm change gives preferences to Big Brands.