Just a quick post to show how the things have changed apparently for Google Adwords. After the introduction of +1 for adwords, few of the parameters importance have changed! I won’t go into much details on this (leave it for next post), but I would like you to see the screenshot I just took from one of my client’s account:
Google social search which is still in beta can be opted in through Google labs. It is nothing but an amalgamation of updates from your social network status updates in one place. e.g. if you are searching for “New Zealand”, Google social search will show updates, twits and photos of your friends who have had their last vacation in New Zealand.
Its been long since Google introduced Video ad format for Adwords Publishers, but those videos were showing up only on Network websites who have opted to show Google adsense on their website or blog. Recently Google has been testing video ads on the search result pages. Sounds funny? Not really. Normal users are already familiar with the famous plus (+) sign that shows with some of the local search results. Just like that users will be able to click on plus (+) sign and watch the video right there on the search results page.
Twitter has been used as marketing and branding tool not only by small and medium size companies but also by large corporates. Twitter can be really helpful to market your products or services, making connections to industry leaders, create buzz about products or services, measure company reputation, personalize your customer service…
Just to share the good news with you all, I got through Google Adwords Professional Certification last sunday with flying colours.